Ride the Green Wave!

ImpactGulf is an ethical branding and sustainability consultancy that enables organisations to turn intention into action in the areas of sustainable development, ESG and purpose-driven brand leadership.
We collaborate with forward-thinking corporations, SMEs, and public sector leaders to create sustainable green identities and initiatives that not only meet standards, but set new benchmarks.
With roots in the GCC and a vision for global leadership, we help organisations turn sustainability into a competitive advantage through strategic insight, creative branding and digital innovation.
Under the name G4Green (www.g4green.com), ImpactGulf operates a unique green empowerment and engagement platform that enables companies to showcase their sustainability performance, products, and services. It supports businesses new to sustainability, celebrates green heroes, and fosters a vibrant community committed to sustainable practices. By leveraging AI and blockchain, G4Green enhances transparency, drives green innovation, and accelerates impactful environmental action.
Our Holistic Approach

Sustainability Decoded in 3 Steps

Science
We take a science-based approach to providing cutting-edge digital solutions to help our clients navigate the complexity of ESG reporting and achieve their sustainable development goals.

People
We empower key societal stakeholders to lead the green movement, build sustainability initiatives that engage their business community in green actions, and implement incentives to accelerate their sustainability journey.

Brand
We help our clients communicate their green performance to their network and community.

Why Decoding?
Or the Benefits of Our Holistic Approach
01.
Steer your business gently on the sustainability path.
02.
Engage your stakeholders in the company's green activities and build a strong ethical bond with them.
03.
Enhance your brand visibility on an ethical basis. Demonstrate your green performance to your community and the world.
Our Network
ImpactGulf is a participant of the United Nations Global Compact Network UAE, signatory of the UAE Climate-Responsible Companies Pledge, member of the Greentech Alliance and selected for Shell StartUp Engine UAE 2022.

Serial entrepreneur with passion for purpose-driven innovations and over 20 years of professional experience in strategy, business development and startup consulting. Yassin's expertise covers the GCC and Middle East markets as well as the DACH region, especially Germany - his home country.
Novelist and winner of several innovation awards.